The BSP launch creative new gum disease campaign.
From yesterday (Thursday 12 May), the British Society of Periodontology (BSP) is taking the bold step of launching an innovative UK-wide campaign to raise awareness of gum disease and its far-reaching impact on general health, for the first time in its 67-year history.
BSP president Dr Phil Ower explained:
“As gum disease is a serious public health issue, affecting the quality of life of over half the population, we felt it was time to shout a little louder,”
“We have been met with fantastic support from a variety of organisations including Public Health England, British Association of Dental Nurses, British Society of Dental Hygienists and Therapists and our strategic partners who are backing us unreservedly.”
The BSP is harnessing the power of social media and implementing some eye-opening face cards to show the public what they might look like with gum disease. The aim is to provide a funny, yet serious, look at what gum disease is capable of.
The selection of cards are available and being distributed via dental practices, pubs, universities and an event at London’s Westfield Centre this Thursday. The proposed campaign is a new departure for the BSP, as it is aimed at the whole country – primarily the public, but health and dental professionals, too. The message of the campaign is: ‘If left untreated, gum disease will wipe the smile off your face’.
There are several aims for the campaign that have kick-started on 12 May 2016, European Gum Health Awareness Day, and will continue for a few weeks afterwards:
• To raise awareness of the signs and symptoms of gum disease
• To jolt people into realising that gum disease should not be ignored
• To drive action and encourage people to see a dental professional to have their gum health checked and improve their gum health
• To encourage people to participate in the campaign and help spread our message.
The ultimate aim is to encourage people to visit their dentist if they suspect they may have any of the symptoms of gum disease and to visit the campaign website for more information.
This initiative is part of the European Federation of Periodontology’s campaign to raise awareness across Europe.